Nutribén - Facebook

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Nutribén - Facebook

The Challenge
In 2013, development of a new marketing activation tool in an informal, yet responsible way, to create proximity and engagement.

Monthly social media management (Facebook).


The Solution
To increase the associative universe of Nutribén through periodic items based on brand attributes and exposed in an interesting way.
Among other items, we encouraged Nutribabies to share special moments, we presented the ingredients along with curiosities, we published recipes based on Nutribén products and gave parents tips to make their babies grow healthy. 

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O Desafio 

Desenvolver em 2013 novo meio de ativação da marca, num registo informal, mas responsável, que permita aproximar e envolver.
Gestão mensal das redes sociais da marca (facebook).

A Solução
Aumentar o universo associativo da Nutribén através de rúbricas periódicas alicerçadas em atributos da marca e expostos de forma interessante.
Entre outras rúbricas, colocamos os Nutribabies a divulgar momentos especiais, apresentamos os ingredientes utilizados com curiosidades, receitas com base nos produtos e damos dicas aos pais para o crescimento saudável.

Link: www.facebook.com/NutribenPortugal