Nutribén - Especialistas em Alimentação Infantil

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Nutribén - Especialistas em Alimentação Infantil

The Challenge
To support the brand’s development in Portugal as well as in emerging markets (China, Maghreb, Sub-Saharan Africa).

The Solution
Development and implementation of a complete communication strategy using traditional media (TV, radio, press and billboards) as well as relational media (contact with prescribers, influencers, mothers, among others). Continuous and consistent use of new media (website, mobile, Facebook) and packaging development for emerging markets.

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O Desafio
Apoiar o desenvolvimento da marca em Portugal e em mercados emergentes (China, Magrebe, África Subsariana) 

A Solução
Desenvolvimento e implementação de estratégia de comunicação completa utilizando os meios tradicionais btl (TV, rádio, imprensa e outdoor) bem como os meios relacionais (contacto com prescritores, influenciadores, mães, entre outros). Utilização contínua e consistente dos new media (website, mobile, Facebook) e desenvolvimento de packaging para os mercados emergentes

link: www.nutriben.pt