Quinta da Marinha - "What are you waiting for?"

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Quinta da Marinha - "What are you waiting for?"

The Challenge
To revamp the brand’s corporate identity, making it more appealing and accessible. 

The Solution
Development of new, more engaging logo and tagline. In addition to being a call to action, the question “What are you waiting for?” touches a key issue: the fact that most people procrastinate going to the gym.

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O Desafio
Renovar a identidade corporativa, tornando a marca mais próxima e apelativa.

A Solução
Desenvolvimento de um novo logótipo e de uma nova assinatura mais envolventes. A frase “What are you waiting for?", além de ser um convite à ação, toca no problema chave: estar-se constantemente a adiar a ida ao ginásio.