Abbvie - Escolher Viver

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Abbvie - Escolher Viver

The challenge
To develop a social responsibility action for the prevention or risk behaviors, aimed at high-school students of Amadora, the city where Abbvie pharmaceutics is based.

The Solution
Renowned journalist Laurinda Alves and speaker Johnson (http://www.academiadojohnson.com) visited schools in the city where some dynamic talks were held to send out a strong message against alcohol and drug abuse and other risk behaviors.

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O Desafio
Realizar uma ação de responsabilidade social para a prevenção de comportamentos de risco, dirigida aos alunos das escolas secundárias do mesmo concelho onde a farmacêutica está sediada: Amadora.

A Solução
Todos os agrupamentos escolares desse concelho receberam a visita da conhecida jornalista Laurinda Alves e do palestrante Johnson (http://www.academiadojohnson.com) que, em animadas conferências, passaram uma forte mensagem contra o álcool, droga e outros comportamentos de risco.