Latitudes

×

Error message

  • Deprecated function: Methods with the same name as their class will not be constructors in a future version of PHP; views_display has a deprecated constructor in include_once() (line 3493 of /home/bmspubco/public_html/includes/bootstrap.inc).
  • Deprecated function: Methods with the same name as their class will not be constructors in a future version of PHP; views_many_to_one_helper has a deprecated constructor in require_once() (line 113 of /home/bmspubco/public_html/sites/all/modules/ctools/ctools.module).

Latitudes

The Challenge
The multinational Wagons-Lits wanted to create a new brand and a restoration concept to apply to the Alfa Pendular train concession.

The Solution
We created the naming, "Latitudes", echoing the latitude variation as the train travels from North to South . A "meal in box" concept was also developed so that passengers could take the meal to their seats, enjoy it in the tourist class as well. The concept was later replicated by Wagons-Lits in other countries.

--

O Desafio
A multinacional Wagons-Lits pretendia criar uma marca e um conceito restaurativo para concorrer à concessão do catering dos comboios Alfa Pendular .

A Solução
Foi criado o naming “Latitudes” uma vez que no percurso do comboio, Norte-Sul, varia a latitude. Foi também desenvolvido um conceito de “meal in box” onde a refeição era passível de ser transportada para o lugar, podendo  ser servida na classe turística. O conceito foi posteriormente replicado pela Wagons-Lits noutros países.