Tecnifar - Solidariedade Médica

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Tecnifar - Solidariedade Médica

The Challenge
To humanize the brand, bringing it closer to its main prescribers: the medical community.

The Solution
Implementation of a basic medical care and screening service for the needy populations of the Azores, Alentejo and Beiras Interior, among other regions. Elements of the medical community and nursing were mobilized as volunteers, and partnerships with Medical Schools were established. This activity was accompanied and broadcasted by the media, including television.

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O Desafio
Humanizar a marca, aproximando-a dos prescritores: a comunidade médica.

A Solução
A implementação de um serviço médico de rastreio e cuidados básicos, dirigido às populações carenciadas dos Açores, Alentejo, Beiras Interior, entre outras regiões. Mobilizaram-se elementos da comunidade médica e enfermagem, como voluntários, e parecerias com as Escolas Superiores de Saúde. A ação foi acompanhada e divulgada por umvasto número de meios, incluindo a televisão.